1, a magnet high school in south Los Angeles. NFL and Pepsi will join together to support the launch of Regional School. High school initiative set to open next fall Roc Nation founder Jay-Z said in a statement that their show will be "history in the making."ĭre, Snoop Dogg, Eminem, Blige and Lamar join a list of celebrated musicians who have played during Super Bowl halftime shows, including Beyonce, Madonna, Coldplay, Katy Perry, U2, Lady Gaga, Michael Jackson, Jennifer Lopez, Shakira and most recently The Weeknd.
"The opportunity to perform at the Super Bowl Halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career," Dre said in a statement. Dre is responsible for bringing forth rap stars such as Snoop Dogg, Eminem, 50 Cent and Lamar. Dre, Snoop Dogg and Lamar are Southern California natives.ĭre emerged from the West Coast gangster rap scene alongside Eazy-E and Ice Cube to help form the group N.W.A., which made a major mark in the hip-hop culture and music industry with controversial lyrics in the late 1980s. The NFL, Pepsi and Roc Nation announced Thursday that the five music icons will perform on Feb. Blige and Kendrick Lamar will perform for the first time on stage together at the Pepsi Super Bowl Halftime Show. “The Pepsi Super Bowl Halftime Show has become a landmark cultural moment, bringing about some of the most iconic performances over the years – from JLo and Shakira to Lady Gaga to The Weeknd – and we are thrilled to bring together such an incredible array of talented, record-breaking musicians to put on a performance for the ages.Dr. Blige and Kendrick Lamar will prove to be an epic, unforgettable celebration of the impact hip hop has today,” said Todd Kaplan, VP of Marketing, Pepsi. Dre and Snoop Dogg were at the forefront of the West Coast hip hop revolution, so to be able to bring them back to LA, where it all began alongside Eminem, Mary J. “Along with the NFL and Roc Nation, we continue to try and push the limits on what fans can expect during the most exciting 12 minutes in music this year’s superstar line-up is sure to deliver a mind-blowing performance.” “This year we are blowing the roof off the concept of collaboration,” said Adam Harter, Senior Vice President of Media, Sports and Entertainment at PepsiCo. This is the Pepsi Super Bowl Halftime Show. “They will be joined by the lyrical genius, Eminem and the timeless Queen, Mary J. Dre, a musical visionary from Compton, Snoop Dogg, an icon from Long Beach and Kendrick Lamar, a young musical pioneer in his own right, also from Compton, will take center field for a performance of a lifetime, said Shawn “Jay-Z” Carter. “On February 13, 2022, at the Super Bowl LVI in Inglewood, CA, in the new SoFi Stadium, Dr.
Blige and Kendrick Lamar for joining me in what will be an unforgettable cultural moment.” “I’m grateful to Jay-Z, Roc Nation, the NFL, and Pepsi as well as Snoop Dogg, Eminem, Mary J. “The opportunity to perform at the Super Bowl Halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career,” said Dr. Roc Nation is also serving as the strategic entertainment advisors of the live performance. The Pepsi Super Bowl LVI Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Previous artists featured in the collaboration were the Weeknd in 2021 and Jennifer Lopez and Shakira in 2020.
Marking the third year of this collaboration, Pepsi, the NFL and Roc Nation are excited to bring these genre defining artists together for a larger-than-life performance of hits from their deep collective catalog. “We are excited about the additional opportunities this partnership will bring to our students.” “This effort will help develop and inspire the next generation of entrepreneurs and innovators,” Los Angeles Unified Interim Superintendent Megan K. In addition to philanthropic support of the project, Pepsi and the NFL will collaborate with the school, its partners and the local community to develop and deliver community-inspired applied learning experiences and industry internships.
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